Marketing is an Always Activity
Marketing doesn’t end at the sale.
The best marketers put as much effort into a post-sales relationship as they do in attracting customers in the first place.
How else do you build better relationships?
Or discover issues in your onboarding.
Encourage adoption.
And measure overall satisfaction.
Most important of all.
It’s how you show love.
The love that makes the next sale a walk in the park.
- post-sale email flows that continue to educate, inform, and aid adoption or usage
- provide customers with post-sales support contacts that aren’t available to the general public
- enroll every customer in a buyer community, one where you answer 100% of the questions that come in
- send something nice, be it a personal thank you note or surprise extra to the purchase. Delight goes a long way
So, how do we do this?
The sooner we start looking at our marketing as not just a funnel but a way to build deeper and ongoing relationships with people.
The easier everything you do becomes.
Stop thinking brand.
Stop lying to potential customers.
And just be human, helpful, and honest.
That’s how you build companies that last.
Originally published at https://www.kerrymorrison.com on August 20, 2024.
